Prime Minister Lee Hsien Loong's very proud of it, British TV chef Gordon Ramsay almost took up a challenge to make it and dozens queue at lunch just to get a taste of it. The story and success of this family-run nasi lemak business at Adam Road Food Centre is known to many and today, Selera Rasa has a second outlet at Ang Mo Kio plus a cafe concept in Hougang called Crave.